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The Elusive Fan: Reinventing Sports In A Crowded Marketplace
Reinventing Sports In A Crowded Marketplace
language: english
Publisher:
MCGRAW-HILL EDUCATION - EUROPE, July of 2006 ‧
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SYNOPSIS
A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071454094 |
| Publisher: | MCGRAW-HILL EDUCATION - EUROPE |
| Release Date: | July of 2006 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 368 |
| Format: | Book |
| Categories: |
Books in English
>
Sports and Leisure
>
Other Sports
|
| EAN: | 9780071454094 |
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