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The Definitive Guide To Brand Building
language: english
Publisher:
KENDALL/HUNT PUBLISHING CO ,U.S., January of 2018 ‧
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SYNOPSIS
Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781524955588 |
| Publisher: | KENDALL/HUNT PUBLISHING CO ,U.S. |
| Release Date: | January of 2018 |
| Language: | English |
| Dimensions: | 216 x 279 x 20 mm |
| Cover: | Softcover |
| Pages: | 277 |
| Format: | Book |
| Categories: |
Books in English
>
Children’s and Young Adult
>
Reference Books
Books in English > Others |
| EAN: | 9781524955588 |