The Creative Copywriter'S Companion

One Of America'S Most Award-Winning Copywriters Explains How To Write Great Creative Copy. Covers All Traditional And Digital Media.

by Tom Attea
language: english
Publisher: Really Helpful Books, October of 2018 ‧
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In this landmark book, one of America's most award-winning copywritersand creative directors, who conducted the copywriting training programat Young & Rubicam for five years, shares the most complete, and oftenrefreshingly original, strategic and creative guidelines ever described forcreative copywriting.

The Creative Copywriter'S Companion

One Of America'S Most Award-Winning Copywriters Explains How To Write Great Creative Copy. Covers All Traditional And Digital Media.

by Tom Attea

Property Description
ISBN: 9780982121832
Publisher: Really Helpful Books
Release Date: October of 2018
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 312
Format: Book
Collection: Ascendant Trilogy
Categories: Books in English > Management > Advertising
EAN: 9780982121832