The Business Of Choice

How Human Instinct Influences Everyone'S Decisions

by Matthew Willcox
language: english
Publisher: Emerald Publishing Limited, September of 2020 ‧
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In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

The Business Of Choice

How Human Instinct Influences Everyone'S Decisions

by Matthew Willcox

Property Description
ISBN: 9781839820717
Publisher: Emerald Publishing Limited
Release Date: September of 2020
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 312
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781839820717