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The Business Of Choice
How Human Instinct Influences Everyone'S Decisions
language: english
Publisher:
Emerald Publishing Limited, September of 2020 ‧
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SYNOPSIS
In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781839820717 |
| Publisher: | Emerald Publishing Limited |
| Release Date: | September of 2020 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Hardcover |
| Pages: | 312 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Management > Management and Organization Books in English > Others |
| EAN: | 9781839820717 |
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