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The Brand-Driven Ceo
Embedding Brand Into Business Strategy
language: english
Publisher:
UNIVERSITY OF TORONTO PRESS, October of 2020 ‧
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SYNOPSIS
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781442649859 |
| Publisher: | UNIVERSITY OF TORONTO PRESS |
| Release Date: | October of 2020 |
| Language: | English |
| Dimensions: | 152 x 229 x 25 mm |
| Cover: | Hardcover |
| Pages: | 208 |
| Format: | Book |
| Collection: | Toronto Italian Studies |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Management > Management and Organization Books in English > Others |
| EAN: | 9781442649859 |
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