The Brand Challenge

Adapting Branding To Sectorial Imperatives

by Kartikeya Kompella
language: english
Publisher: KOGAN PAGE LTD, November of 2014 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
Understand the nuances of building brands in different sectors, from luxury goods to finance to not-for-profit, with this unique examination.

The Brand Challenge

Adapting Branding To Sectorial Imperatives

by Kartikeya Kompella

Property Description
ISBN: 9780749470159
Publisher: KOGAN PAGE LTD
Release Date: November of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 360
Format: Book
Collection: Hr Fundamentals
Categories: Books in English > Management > Marketing
EAN: 9780749470159

BOOKS FROM THE SAME COLLECTION