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The Brand Challenge
Adapting Branding To Sectorial Imperatives
language: english
Publisher:
KOGAN PAGE LTD, November of 2014 ‧
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SYNOPSIS
Understand the nuances of building brands in different sectors, from luxury goods to finance to not-for-profit, with this unique examination.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749470159 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | November of 2014 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 360 |
| Format: | Book |
| Collection: | Hr Fundamentals |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780749470159 |
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