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The Better Mousetrap
Brand Invention In A Media Democracy
language: english
Publisher:
KOGAN PAGE LTD, November of 2012 ‧
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SYNOPSIS
The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749466213 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | November of 2012 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 296 |
| Format: | Book |
| Collection: | Summybirchard |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780749466213 |
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