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Taking Ideas To Market
Innovation 01.08
language: english
Publisher:
JOHN WILEY AND SONS LTD, January of 2002 ‧
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SYNOPSIS
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. This title features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781841123141 |
| Publisher: | JOHN WILEY AND SONS LTD |
| Release Date: | January of 2002 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 118 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781841123141 |
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