Capa do artigo Taking Down Goliath

Taking Down Goliath

The Digital Marketing Strategy Guide For Beating Competitors With 100 Times Your Spending Power

by Rob Graham e Kevin Ryan
language: english
Publisher: Palgrave Macmillan, December of 2014 ‧
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Taking Down Goliath

The Digital Marketing Strategy Guide For Beating Competitors With 100 Times Your Spending Power

by Rob Graham e Kevin Ryan

Property Description
ISBN: 9781137444202
Publisher: Palgrave Macmillan
Release Date: December of 2014
Language: English
Dimensions: 155 x 242 x 26 mm
Cover: Hardcover
Pages: 238
Format: Book
Collection: Business In The Digital Economy
Categories: Books in English > Management > Management and Organization
EAN: 9781137444202

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