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Taking Brand Initiative
How Companies Can Align Strategy, Culture, And Identity Through Corporate Branding
language: english
Publisher:
JOHN WILEY & SONS INC, April of 2008 ‧
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SYNOPSIS
Offers a different approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. This book explains how a company's brand is just as important to 'outsiders', politicians, suppliers, and analysts as it is to company insiders.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780787998301 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | April of 2008 |
| Language: | English |
| Dimensions: | 153 x 234 x 18 mm |
| Cover: | Hardcover |
| Pages: | 288 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780787998301 |
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