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Strategic Social Media
From Marketing To Social Change
language: english
Publisher:
JOHN WILEY AND SONS LTD, November of 2016 ‧
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SYNOPSIS
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781119259190 |
| Publisher: | JOHN WILEY AND SONS LTD |
| Release Date: | November of 2016 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 368 |
| Format: | Book |
| Collection: | Blackwell Companions To The Ancient World |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781119259190 |
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