Strategic Marketing

Theory And Applications For Competitive Advantage

language: english
Publisher: OXFORD UNIVERSITY PRESS SOUTHERN AFRICA, October of 2009 ‧
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Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.

Strategic Marketing

Theory And Applications For Competitive Advantage

Property Description
ISBN: 9780195987065
Publisher: OXFORD UNIVERSITY PRESS SOUTHERN AFRICA
Release Date: October of 2009
Language: English
Dimensions: 170 x 240 x 20 mm
Cover: Softcover
Pages: 384
Format: Book
Collection: Studies On Contemporary Taiwan
Categories: Books in English > Management > Marketing
EAN: 9780195987065

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