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Strategic Marketing
Theory And Applications For Competitive Advantage
language: english
Publisher:
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA, October of 2009 ‧
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SYNOPSIS
Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780195987065 |
| Publisher: | OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Release Date: | October of 2009 |
| Language: | English |
| Dimensions: | 170 x 240 x 20 mm |
| Cover: | Softcover |
| Pages: | 384 |
| Format: | Book |
| Collection: | Studies On Contemporary Taiwan |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780195987065 |
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