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Strategic Marketing In Fragile Economic Conditions
language: english
Publisher:
Idea Group,U.S., June of 2014 ‧
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SYNOPSIS
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781466662322 |
| Publisher: | Idea Group,U.S. |
| Release Date: | June of 2014 |
| Language: | English |
| Dimensions: | 850 x 1,100 x 81 mm |
| Cover: | Hardcover |
| Pages: | 300 |
| Format: | Book |
| Collection: | Advances In Human And Social Aspects Of Technology |
| Categories: |
Books in English
>
Others
|
| EAN: | 9781466662322 |
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