Strategic Marketing In Fragile Economic Conditions

by Samanta e Irene Samanta
language: english
Publisher: Idea Group,U.S., June of 2014 ‧
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"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

Strategic Marketing In Fragile Economic Conditions

by Samanta e Irene Samanta

Property Description
ISBN: 9781466662322
Publisher: Idea Group,U.S.
Release Date: June of 2014
Language: English
Dimensions: 850 x 1,100 x 81 mm
Cover: Hardcover
Pages: 300
Format: Book
Collection: Advances In Human And Social Aspects Of Technology
Categories: Books in English > Others
EAN: 9781466662322