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Strategic Integrated Marketing Communications
language: english
Publisher:
TAYLOR & FRANCIS LTD, April of 2018 ‧
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SYNOPSIS
Now in its third edition, Strategic Integrated Marketing Communications introduces the field of integrated marketing communications from a strategic perspective. With new case studies and example ads, the book is unique in bringing together theory and practice and includes coverage of key topics such as branded content and native advertising.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781138056251 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | April of 2018 |
| Language: | English |
| Dimensions: | 159 x 235 x 20 mm |
| Cover: | Hardcover |
| Pages: | 306 |
| Format: | Book |
| Collection: | Remote Sensing Applications Series |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781138056251 |
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