Strategic Integrated Marketing Communications

by Larry (Larry Percy Consulting, Usa) Percy
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2018 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
Now in its third edition, Strategic Integrated Marketing Communications introduces the field of integrated marketing communications from a strategic perspective. With new case studies and example ads, the book is unique in bringing together theory and practice and includes coverage of key topics such as branded content and native advertising.

Strategic Integrated Marketing Communications

by Larry (Larry Percy Consulting, Usa) Percy

Property Description
ISBN: 9781138056251
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2018
Language: English
Dimensions: 159 x 235 x 20 mm
Cover: Hardcover
Pages: 306
Format: Book
Collection: Remote Sensing Applications Series
Categories: Books in English > Management > Marketing
EAN: 9781138056251