Strategic Brand Engagement

Using Hr And Marketing To Connect Your Brand Customers, Channel Partners And Employees

by John G. Fisher
language: english
Publisher: KOGAN PAGE LTD, November of 2013 ‧
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The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. By breaking down traditional silos, this book offers an approach for developing brand and employee engagement in any organization.

Strategic Brand Engagement

Using Hr And Marketing To Connect Your Brand Customers, Channel Partners And Employees

by John G. Fisher

Property Description
ISBN: 9780749470135
Publisher: KOGAN PAGE LTD
Release Date: November of 2013
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 232
Format: Book
Collection: Business Success
Categories: Books in English > Management > Management and Organization
EAN: 9780749470135