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Strategic Brand Engagement
Using Hr And Marketing To Connect Your Brand Customers, Channel Partners And Employees
language: english
Publisher:
KOGAN PAGE LTD, November of 2013 ‧
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SYNOPSIS
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. By breaking down traditional silos, this book offers an approach for developing brand and employee engagement in any organization.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749470135 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | November of 2013 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 232 |
| Format: | Book |
| Collection: | Business Success |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780749470135 |
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