Capa do artigo Sport And Corporate Nationalisms

Sport And Corporate Nationalisms

language: english
Publisher: BLOOMSBURY PUBLISHING PLC, December of 2004 ‧
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Explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. This book provides an analysis of the growing evolution of marketing strategies in the world of sport.

Sport And Corporate Nationalisms

Property Description
ISBN: 9781859737996
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: December of 2004
Language: English
Cover: Softcover
Pages: 256
Format: Book
Collection: Sport Commerce And Culture
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9781859737996

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