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Shoveling Smoke
Advertising And Globalization In Contemporary India
language: english
Publisher:
DUKE UNIVERSITY PRESS, August of 2003 ‧
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SYNOPSIS
Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780822331094 |
| Publisher: | DUKE UNIVERSITY PRESS |
| Release Date: | August of 2003 |
| Language: | English |
| Dimensions: | 149 x 235 x 20 mm |
| Cover: | Hardcover |
| Pages: | 384 |
| Format: | Book |
| Categories: |
Books in English
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Dictionaries and Encyclopedias
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Encyclopedias
Books in English > Others |
| EAN: | 9780822331094 |
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