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Shopper Marketing
A How-To Business Story
language: english
Publisher:
BUSINESS EXPERT PRESS, January of 2016 ‧
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SYNOPSIS
Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781631573576 |
| Publisher: | BUSINESS EXPERT PRESS |
| Release Date: | January of 2016 |
| Language: | English |
| Dimensions: | 152 x 229 x 15 mm |
| Cover: | Softcover |
| Pages: | 265 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781631573576 |
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