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Shareworthy
Advertising That Creates Powerful Connections Through Storytelling
language: english
Publisher:
COLUMBIA UNIVERSITY PRESS, June of 2024 ‧
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SYNOPSIS
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusiveâ€"and that audiences enthusiastically share.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780231208260 |
| Publisher: | COLUMBIA UNIVERSITY PRESS |
| Release Date: | June of 2024 |
| Language: | English |
| Dimensions: | 156 x 235 x 20 mm |
| Cover: | Hardcover |
| Pages: | 256 |
| Format: | Book |
| Categories: |
Books in English
>
Art
>
Design and Illustration
Books in English > Others |
| EAN: | 9780231208260 |
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