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Selling The Dream
Why Advertising Is Good Business
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, October of 2005 ‧
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SYNOPSIS
Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780275984359 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | October of 2005 |
| Language: | English |
| Dimensions: | 155 x 235 x 25 mm |
| Cover: | Hardcover |
| Pages: | 272 |
| Format: | Book |
| Collection: | International History S. |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Sociology
|
| EAN: | 9780275984359 |
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