Selfish, Scared And Stupid

How To Get Human Beings To Do Almost Anything

by Dan Gregory
language: english
Publisher: JOHN WILEY & SONS AUSTRALIA LTD, September of 2014 ‧
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Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan fear, self-interest and simplicity.

Selfish, Scared And Stupid

How To Get Human Beings To Do Almost Anything

by Dan Gregory

Property Description
ISBN: 9780730312789
Publisher: JOHN WILEY & SONS AUSTRALIA LTD
Release Date: September of 2014
Language: English
Dimensions: 150 x 250 x 15 mm
Cover: Softcover
Pages: 224
Format: Book
Collection: A Nell West And Michael Flint Haunted House Story
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780730312789

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