Research Handbook Of Marketing In Emerging Economies

by Marin A. Marinov
language: english
Publisher: EDWARD ELGAR PUBLISHING LTD, October of 2018 ‧
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Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multicultural markets in marketing and retail marketing of multinational corporations.

Research Handbook Of Marketing In Emerging Economies

by Marin A. Marinov

Property Description
ISBN: 9781788976961
Publisher: EDWARD ELGAR PUBLISHING LTD
Release Date: October of 2018
Language: English
Dimensions: 165 x 232 x 19 mm
Cover: Softcover
Pages: 328
Format: Book
Collection: The Mcgill International Entrepreneurship Series
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781788976961