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Research Handbook Of Marketing In Emerging Economies
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, October of 2018 ‧
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SYNOPSIS
Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multicultural markets in marketing and retail marketing of multinational corporations.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781788976961 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | October of 2018 |
| Language: | English |
| Dimensions: | 165 x 232 x 19 mm |
| Cover: | Softcover |
| Pages: | 328 |
| Format: | Book |
| Collection: | The Mcgill International Entrepreneurship Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781788976961 |
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