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Quantitative Analysis In Marketing Management
Concepts And Techniques
language: english
Publisher:
JOHN WILEY & SONS INC, May of 1998 ‧
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SYNOPSIS
This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780471964308 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | May of 1998 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 342 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9780471964308 |
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