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Qualitative Marketing Research
Understanding How Behavioral Complexities Drive Marketing Strategies
language: english
Publisher:
BUSINESS EXPERT PRESS, January of 2019 ‧
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SYNOPSIS
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781949991017 |
| Publisher: | BUSINESS EXPERT PRESS |
| Release Date: | January of 2019 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 196 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781949991017 |
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