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Publishing In The Information Age
A New Management Framework For The Digital Era
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, April of 1994 ‧
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SYNOPSIS
This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's seven "M"s: material; mode; media; means; market; management; and money.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780899308470 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | April of 1994 |
| Language: | English |
| Dimensions: | 156 x 234 x 19 mm |
| Cover: | Hardcover |
| Pages: | 312 |
| Format: | Book |
| Collection: | Threshold Picture Guide |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780899308470 |
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