Publishing In The Information Age

A New Management Framework For The Digital Era

by Douglas M. Eisenhart
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, April of 1994 ‧
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This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's seven "M"s: material; mode; media; means; market; management; and money.

Publishing In The Information Age

A New Management Framework For The Digital Era

by Douglas M. Eisenhart

Property Description
ISBN: 9780899308470
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: April of 1994
Language: English
Dimensions: 156 x 234 x 19 mm
Cover: Hardcover
Pages: 312
Format: Book
Collection: Threshold Picture Guide
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780899308470

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