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Publicity Handbook

The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage

by Andrew J. Carothers e David R. Yale
language: english
Publisher: NTC PUBLISHING GROUP,U.S., June of 2001 ‧
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Contains information on Internet-based PR campaigns. This work includes step-by-step information on setting objectives and designing an integrated publicity plan. It also shows how to write press releases, fact sheets and feature stories for different types of media. It offers a breakdown of sources and services available to publicists.

Publicity Handbook

The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage

by Andrew J. Carothers e David R. Yale

Property Description
ISBN: 9780844232423
Publisher: NTC PUBLISHING GROUP,U.S.
Release Date: June of 2001
Language: English
Dimensions: 151 x 227 x 25 mm
Cover: Softcover
Pages: 464
Format: Book
Collection: Quantitative Applications In The Social Sciences
Categories: Books in English > Management > Advertising
EAN: 9780844232423

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