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Public Relations In China

Building And Defending Your Brand In The Prc

by D. Wolf
language: english
Publisher: Palgrave Macmillan, September of 2015 ‧
31,08€
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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Public Relations In China

Building And Defending Your Brand In The Prc

by D. Wolf

Property Description
ISBN: 9781137483799
Publisher: Palgrave Macmillan
Release Date: September of 2015
Language: English
Dimensions: 129 x 198 x 20 mm
Cover: Softcover
Pages: 226
Format: Book
Collection: Palgrave Pocket Consultants
Categories: Books in English > Management > Management and Organization
EAN: 9781137483799

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