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Principles Of Marketing For A Digital Age
language: english
Publisher:
SAGE PUBLICATIONS LTD, December of 2022 ‧
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SYNOPSIS
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781529779790 |
| Publisher: | SAGE PUBLICATIONS LTD |
| Release Date: | December of 2022 |
| Language: | English |
| Dimensions: | 189 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 496 |
| Format: | Book |
| Collection: | Transforming Nursing Practice Series |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781529779790 |
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