Principles Of Marketing For A Digital Age

by Tracy L. Tuten
language: english
Publisher: SAGE PUBLICATIONS LTD, December of 2022 ‧
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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Principles Of Marketing For A Digital Age

by Tracy L. Tuten

Property Description
ISBN: 9781529779790
Publisher: SAGE PUBLICATIONS LTD
Release Date: December of 2022
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Softcover
Pages: 496
Format: Book
Collection: Transforming Nursing Practice Series
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781529779790

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