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Principles Of Marketing
A Value-Based Approach
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, November of 2013 ‧
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SYNOPSIS
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230392700 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | November of 2013 |
| Language: | English |
| Dimensions: | 189 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 428 |
| Format: | Book |
| Collection: | New Middle Ages |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780230392700 |
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