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Power Branding
Leveraging The Success Of The World'S Best Brands
language: english
Publisher:
Palgrave Macmillan, February of 2014 ‧
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SYNOPSIS
Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137278845 |
| Publisher: | Palgrave Macmillan |
| Release Date: | February of 2014 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 256 |
| Format: | Book |
| Collection: | New Security Challenges |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781137278845 |
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