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Positioning For Professionals
How Professional Knowledge Firms Can Differentiate Their Way To Success
language: english
Publisher:
JOHN WILEY & SONS INC, September of 2010 ‧
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SYNOPSIS
It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470587157 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | September of 2010 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 208 |
| Format: | Book |
| Collection: | Wiley Professional Advisory Se |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780470587157 |
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