Political Brands

by Ciara Torres-Spelliscy
language: english
Publisher: EDWARD ELGAR PUBLISHING LTD, September of 2019 ‧
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From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands.

Political Brands

by Ciara Torres-Spelliscy

Property Description
ISBN: 9781789901818
Publisher: EDWARD ELGAR PUBLISHING LTD
Release Date: September of 2019
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 352
Format: Book
Collection: International Law Series
Categories: Books in English > Politics > Politics in General
Books in English > Others
EAN: 9781789901818