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Place Branding Through Phases Of The Image
Balancing Image And Substance
language: english
Publisher:
Palgrave Macmillan, August of 2014 ‧
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SYNOPSIS
In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137394439 |
| Publisher: | Palgrave Macmillan |
| Release Date: | August of 2014 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 185 |
| Format: | Book |
| Collection: | Elections, Voting, Technology |
| Categories: |
Books in English
>
Politics
>
Public Administration
|
| EAN: | 9781137394439 |
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