Capa do artigo Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get It Back

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get It Back

by Rohit Bhargava
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, May of 2008 ‧
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A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get It Back

by Rohit Bhargava

Property Description
ISBN: 9780071545211
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: May of 2008
Language: English
Dimensions: 210 x 295 x 15 mm
Cover: Hardcover
Pages: 256
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780071545211

ROHIT BHARGAVA

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