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Outdoor Advertising

by Anthony Sykes e Richard Nelson
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2013 ‧
175,74€
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Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

Outdoor Advertising

by Anthony Sykes e Richard Nelson

Property Description
ISBN: 9780415817981
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2013
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 140
Format: Book
Collection: Routledge Library Editions: Advertising
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780415817981