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Olympic Turnaround
How The Olympic Games Stepped Back From The Brink Of Extinction To Become The World'S Best Known Brand
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, January of 2006 ‧
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SYNOPSIS
By 1980, the modern Olympic movement was gasping for breath, bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch, and Jacques Rogge, the Olympics began a journey back from the brink. This work offers access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780275990305 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | January of 2006 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 368 |
| Format: | Book |
| Collection: | Financial Times Series |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780275990305 |
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