Olympic Turnaround

How The Olympic Games Stepped Back From The Brink Of Extinction To Become The World'S Best Known Brand

by Michael Payne
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, January of 2006 ‧
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By 1980, the modern Olympic movement was gasping for breath, bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch, and Jacques Rogge, the Olympics began a journey back from the brink. This work offers access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.

Olympic Turnaround

How The Olympic Games Stepped Back From The Brink Of Extinction To Become The World'S Best Known Brand

by Michael Payne

Property Description
ISBN: 9780275990305
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: January of 2006
Language: English
Cover: Hardcover
Pages: 368
Format: Book
Collection: Financial Times Series
Categories: Books in English > Management > Marketing
EAN: 9780275990305

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