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New Product Development
Successful Innovation In The Marketplace
language: english
Publisher:
TAYLOR & FRANCIS INC, December of 2002 ‧
see product details
SYNOPSIS
Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780789015662 |
| Publisher: | TAYLOR & FRANCIS INC |
| Release Date: | December of 2002 |
| Language: | English |
| Dimensions: | 152 x 230 x 19 mm |
| Cover: | Hardcover |
| Pages: | 248 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780789015662 |
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