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New Directions In International Advertising Research
language: english
Publisher:
Emerald Publishing Limited, September of 2002 ‧
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SYNOPSIS
Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780762309504 |
| Publisher: | Emerald Publishing Limited |
| Release Date: | September of 2002 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 296 |
| Format: | Book |
| Collection: | Advances In International Marketing |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780762309504 |
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