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New Dimensions In Marketing/Quality-Of-Life Research
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, May of 1995 ‧
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SYNOPSIS
Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780899308869 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | May of 1995 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 400 |
| Format: | Book |
| Collection: | Signature Licks |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780899308869 |
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