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Media Franchising
Creative License And Collaboration In The Culture Industries
language: english
Publisher:
NEW YORK UNIVERSITY PRESS, March of 2013 ‧
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SYNOPSIS
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780814743478 |
| Publisher: | NEW YORK UNIVERSITY PRESS |
| Release Date: | March of 2013 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 300 |
| Format: | Book |
| Collection: | Postmillennial Pop |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780814743478 |
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