A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

Media Economics

by Stuart (Queensland University Of Technology, Kelvin Grove, Australia) Cunningham, Adam (Creative Industries Faculty, Kelvin Grove, Australia) Swift e Terry (Queensland University Of Technology, Brisbane, Australia) Flew

Property Description
ISBN: 9780230293229
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: May of 2015
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 192
Format: Book
Collection: Key Concerns In Media Studies
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780230293229