Capa do artigo Marketing Semiotics

Marketing Semiotics

Signs, Strategies, And Brand Value

language: english
Publisher: Oxford University Press, February of 2012 ‧
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The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Marketing Semiotics

Signs, Strategies, And Brand Value

Property Description
ISBN: 9780199566501
Publisher: Oxford University Press
Release Date: February of 2012
Language: English
Dimensions: 155 x 234 x 11 mm
Cover: Softcover
Pages: 232
Format: Book
Collection: Oxford Handbooks Of American Politics
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Fiction > Linguistics and Philology
EAN: 9780199566501

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