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Marketing Management
A Value-Creation Process
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, July of 2012 ‧
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SYNOPSIS
Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230240957 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | July of 2012 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 464 |
| Format: | Book |
| Collection: | Modern And Contemporary Poetry And Poetics |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780230240957 |
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