Marketing Japanese Style

by Paul Herbig
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, November of 1995 ‧
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The Japanese are not the world's greatest marketers. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers.

Marketing Japanese Style

by Paul Herbig

Property Description
ISBN: 9781567200096
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: November of 1995
Language: English
Cover: Hardcover
Pages: 312
Format: Book
Collection: School Of Psychotherapy & Counselling
Categories: Books in English > Management > Management and Organization
EAN: 9781567200096

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