Marketing Hrd Within Organizations

Enhancing The Visibility, Effectiveness, And Credibility Of Programs

by Jerry W. Gilley e Steven A. Eggland
language: english
Publisher: JOHN WILEY & SONS INC, January of 1992 ‧
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The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.

Marketing Hrd Within Organizations

Enhancing The Visibility, Effectiveness, And Credibility Of Programs

by Jerry W. Gilley e Steven A. Eggland

Property Description
ISBN: 9781555424022
Publisher: JOHN WILEY & SONS INC
Release Date: January of 1992
Language: English
Cover: Hardcover
Pages: 264
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Human Resources
EAN: 9781555424022