language: english
Publisher: JOHN WILEY AND SONS LTD, February of 2008 ‧
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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

Marketing Ethics

by George G. (Georgetown University, Usa) Brenkert

Property Description
ISBN: 9780631214229
Publisher: JOHN WILEY AND SONS LTD
Release Date: February of 2008
Language: English
Cover: Hardcover
Pages: 272
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780631214229