Marketing Communications

Integrating Online And Offline, Customer Engagement And Digital Technologies

by Pr Smith e Ze Zook
language: english
Publisher: KOGAN PAGE LTD, December of 2019 ‧
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Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

Marketing Communications

Integrating Online And Offline, Customer Engagement And Digital Technologies

by Pr Smith e Ze Zook

Property Description
ISBN: 9780749498641
Publisher: KOGAN PAGE LTD
Release Date: December of 2019
Language: English
Dimensions: 289 x 308 x 22 mm
Cover: Softcover
Pages: 672
Format: Book
Collection: Business Myths
Categories: Books in English > Management > Marketing
EAN: 9780749498641

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