10% OFF

Marketing Channel Strategy

An Omni-Channel Approach

by Louis W. Stern, Robert Palmatier e Adel I. El-Ansary
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2019 ‧
128,42€
10% OFF CARD
free shipping
Sell ​​your book
This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

Marketing Channel Strategy

An Omni-Channel Approach

by Louis W. Stern, Robert Palmatier e Adel I. El-Ansary

Property Description
ISBN: 9780367262099
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2019
Language: English
Dimensions: 252 x 203 x 27 mm
Cover: Softcover
Pages: 402
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780367262099