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Marketing Channel Strategy

An Omni-Channel Approach

by Louis W. Stern, Robert Palmatier e Adel I. El-Ansary
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2019 ‧
344,73€
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This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

Marketing Channel Strategy

An Omni-Channel Approach

by Louis W. Stern, Robert Palmatier e Adel I. El-Ansary

Property Description
ISBN: 9781138593930
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2019
Language: English
Dimensions: 203 x 254 x 20 mm
Cover: Hardcover
Pages: 374
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781138593930