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Marketing 2.0
Strategies For Closer Customer Relationships
language: english
Publisher:
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, July of 2003 ‧
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SYNOPSIS
This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783540002857 |
| Publisher: | SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Release Date: | July of 2003 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 154 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Public relations
Books in English > Management > Management and Organization |
| EAN: | 9783540002857 |
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Marketing 2.010%SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG60,82€ 10% CARDfree shipping
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Marketing 2.010%SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG60,82€ 10% CARDfree shipping
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Marketing 2.010%SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG60,82€ 10% CARDfree shipping